VÍDEO: LÍDER EM CONTENT MARKETING

As ferramentas e tendências de vídeo marketing refletem em muito as próprias tendências de comunicação e promoção digitais, pois tiveram de acompanhar uma transformação nos hábitos do consumidor de media, de um consumidor que absorvia passivamente as mensagens para um consumidor da era digital, denominado “Prosumer”.

A eficácia do uso de video numa mensagem de marketing é positiva e crescente,
com o advento dos media interactivos, uso da web em qualquer lugar > “Internet of things”, o consumidor transitou de uma era Broadcast para uma era digital interativa:

CONSUMER
•Passivo perante a mensagem
•Aceita a mensagem
•Concentração maior
•Possuir é o significado
•Acrítico face às marcas

PROSUMER
•Proactivo perante a mensagem
•Manipula a mensagem
•”Short Attention Span”
•Anseia por significados
•Evangelista das marcas

Com esta realidade de utilização nos media, e a evolução da rede e dos “devices”, o vídeo assume-se líder em content marketing:

VÍDEO: LÍDER EM CONTENT MARKETING
Mais conversões PaesUs
86 %
Compras efectuadas
144 %
Mais pingbackposts
267

http://tubularinsights.com/sponsored-content-q2-2017-report/
Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

https://tubularinsights.com/sponsored-content-q2-2017-report/

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016
Tubular’s recent ‘State of Online Video report for Q2 of 2017’ has revealed some important observations into the role sponsored content (also known as branded content) has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon.
Conclusion

In today’s current online video ecosystem,
brands are facing the challenge of creating content which not only drives views and sales, but which is also transparent and true-to-message so as to build loyalty, trust,
and respect among their target audiences. Video advertising is no longer the best
option to accomplish these goals thanks to increasingly complicated issues such as
ad blockers, viewability, and even fraud. What’s to be done, then?

YouTube: Most Popular Sponsored Content Videos

Now that we’ve seen all YouTube has to offer brands in terms of sponsored content
success, which U.S. brands managed to land in the top three spots for their branded
videos over the last year in terms of V30? That would be these three media companies

 

 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.