Participei na edição de 2020 do webinar da Forrester ´2020 predictions´,
com a equipa da Forrester , incluindo o seu CEO, a desenhar uma previsão de tendÊncias de mercado e dinâmicas ´business 2020´, eminentemente uma visão nas techs, IT e privacidade gprd, e ainda como o marketing se deverá posicionar nestes desafios para a nova década.
A complimentary Forrester online event – Join Forrester thought leaders to explore the dynamics that will shape 2020 Reinforce of foundations-bold visions turn to pragmatism
(very turbullent 2020) to capitalize on the opportunity ahead new dynamics2020.
(very turbullent 2020) to capitalize on the opportunity ahead new dynamics2020.
Agenda começou com foco no cliente sob o tema ´customers-forcing brands to evolve their purpose´with focus on a customer puzzle: customer higher level of satisfaction ever before, but on the other hand not happier in day to day lives > this challenge in 2020 of a consumer asking themselves, ´am i better person?´and consumer will consider the values of companies, what purpose, what values, meaning when they make purchases and on work how authenticly companys present them selves?
Focou-sed também nas ´new technologies 2020´, tais como facial recognition, video data, computer vision, image data, privace management software, and need of a guidance to help capitalise with this potential energy. Positivo!