VÍDEO: LÍDER EM CONTENT MARKETING

As ferramentas e tendências de vídeo advertising refletem em muito as próprias tendências de comunicação e promoção digitais, pois tiveram de acompanhar uma transformação nos hábitos do consumidor de media, de consumidor que absorvia passivamente as mensagens para um consumidor da period electronic, denominado “Prosumer”.

A eficácia do uso de video clip numa mensagem de advertising é positiva e crescente,
com o advento dos media interactivos, uso da internet em qualquer lugar > > “Internet of points”, o consumidor transitou de uma period Broadcast para uma period electronic interativa:

CUSTOMER
– Passivo perante a mensagem
– Aceita a mensagem
– Concentração maior
– Possuir é o significado
– Acrítico face às marcas

PROSUMER
– Proactivo perante a mensagem
– Manipula a mensagem
-” Short Attention Span”
– Anseia por significados
– Evangelista das marcas

Com esta realidade de utilização nos media, e a evolução da rede e dos “gadgets”, o vídeo assume-se líder em material advertising:

VÍDEO: LÍDER EM CONTENT MARKETING
Mais conversões PaesUs
86 %
Compras efectuadas
144 %
Mais pingbackposts
267

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016


Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016
Tubular’s current ‘State of Online Video record for Q2 of 2017’ has actually disclosed some essential monitorings right into the function funded web content (additionally called top quality material) has actually played in today’s on-line video clip landscape. In other words: funded material is doing extremely well for lots of brand names that’ve attempted it, and also this fad does not seem reducing anytime quickly.
Verdict

In today’s existing on the internet video clip ecological community,
brand names are encountering the difficulty of producing material which not just drives sales as well as sights, however which is true-to-message and also likewise clear so regarding develop commitment, count on,
and also regard amongst their target market. Video clip marketing is no more the very best
choice to achieve these objectives many thanks to progressively complex problems such as
advertisement blockers, viewability, and also fraudulence. What’s to be done, after that?

YouTube: Most Popular Sponsored Content Videos

Since we’ve seen all YouTube needs to provide brand names in regards to funded material
success, which U.S. brand names handled to land in the leading 3 places for their branded
video clips over the in 2015 in regards to V30? That would certainly be these 3 media business

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